Sturm

Founding developer program

Another Windows distribution channel. Zero migration required.

Sturm Marketplace is being built for independent Windows developers who already ship useful software. Keep your website, installer, pricing, checkout and customer relationship. We add another path for discovery and distribution.

Become a founding developerView the prototype
0% Sturm marketplace fee during the founding pilotNo exclusivityNo forced checkout migration

The offer

We should earn the right to distribute your app.

The first version is intentionally simple: trustworthy catalog metadata, direct installs and a developer-controlled relationship. We add complexity only when it creates real value.

01

Free founding listing

Your app gets a verified catalog entry during the pilot without a Sturm marketplace fee.

02

Keep your stack

Use your current GitHub releases, website, licensing system, checkout and installer.

03

Versioned distribution

The catalog records version, architecture, installer type and SHA-256 so updates can be automated later.

04

Direct traffic

Sturm is designed to become an additional discovery surface, not a walled garden.

05

Founder feedback

Early developers shape the publisher CLI, update model, analytics and verification rules.

06

Leave whenever you want

No exclusivity and no dependency on a proprietary installer are required for the pilot.

Terms of the pilot

Simple enough to say yes to.

You get

  • Founding Developer status
  • Free marketplace listing during the founding pilot
  • Direct installer or release links
  • Version and checksum metadata
  • Existing checkout and licensing allowed
  • No exclusivity

We ask

  • Let Sturm list and link to your Windows app
  • Provide a real release URL and installer hash
  • Give candid feedback on the publishing flow
  • Tell us when a release changes or breaks
  • Let us identify you as a founding developer only after you approve it

Publisher contract v1

The app metadata is intentionally boring.

A partner should not need our SDK just to appear in the marketplace. A stable installer and a few verifiable fields are enough to start.

1
Identify the appName, publisher, description, homepage and icon.
id + publisher
2
Point to a releaseKeep hosting on GitHub, your CDN or your existing website.
release_url
3
Describe the installerMSI, EXE, MSIX or ZIP, plus Windows architecture.
installer.kind
4
Verify the bytesPublish a SHA-256 so the catalog can prove what users are receiving.
installer.sha256
5
PublishThe same catalog can power the website, future desktop client and package integrations.
catalog v1

Prototype status

We are using our own apps first.

FastCast

LIVE IN CATALOG

FastCast v0.9.2 is wired to its real MSI release with the release asset's published SHA-256. The marketplace page can send a user directly to that installer.

FastMedia

INTEGRATION READY

The FastMedia catalog slot and schema are wired. We are not exposing a fake download. It becomes live when a real distributable build, version and SHA-256 are published.

What we need from you

Five minutes of release metadata.

01App name and one-sentence description
02Official website or repository
03Current Windows installer URL
04Version, architecture and installer type
05SHA-256 for the installer
06Support and privacy links, when applicable

Want to be one of the first five?

Send the app name and a link. We can start with your existing release process and make the integration deeper only if it earns its keep.

Apply as a founding developer